WAN 2008: Will Web 2.0 give birth to Journalism 2.0?Newspapers have a fantastic opportunities and challenges:
Opportunities:
Challenges:
- 1.3 billion people are connected to the Internet. Every media outlet now has a true global audience.
- People around the world want to participate, they want to be engaged with the news. Media companies can leverage their participation for more complete coverage.
Challenges:
- Un-bundling the package: where media companies have traditionally published general information, now it easy to find specific information on virtually any topic consumers desire.
- Brand challenge - publishers' brand are associated with trust and credibility. What publishers need to figure out is what their brand means on the Web.
- Multimedia is rapidly becoming the norm across media that were traditionally separate.
- What is the business model of the future? Arora believed that there are means of monetizing content on the Web.
Ett utdrag från artikel av John Burke på edotorsweblog.org. Läs hela artikeln här.
"The business model on the web is going to be no different to the business model today," Arora tells the audience at the World Editors Forum at the World Association of Newspapers 2008 conference.
People pay for books, they receive free information, supported by advertising, they pay for premium content, such as Bloomberg terminals. "The web will be no different....There's going to be a spectrum," he said
Ett utdrag från Greenslade. Läs hela artikeln här.
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